This varies for each gig. For a commercial for a corporate show (such as ESPN), the hourly rate is $2,300-$4,000; for work at home (such as shooting in your living room on a laptop), the fee will be in the $2,100-$4,100 range. The average time of shoot is between 30 and 60 minutes for a full-length commercial. The cost of video is $300-$500 a day for a two-day shoot, up to $1,000 for a four-day shoot. And of that, the cost is a combination of location fees, the equipment rental, and cost of labor and fuel, and is often the biggest consideration for most television crews.
Are there any other factors that affect the hourly rate? Yes. Many companies that employ videographers also offer a number of perks that help to attract talent.
What equipment do you need? Videographers use professional video cameras, and the equipment comes in three types: a set-top box and a smartphone, along with a DSLR and an iPad-like device. Most locations shoot video with Apple-made products, such as the iPhone or DSLRs, but some are using Sony and Panasonic cameras.
Do you usually have to hire videographers on site? Yes; you can find many crew members in the fields or in hotels and restaurants; often, most locations rent out a handful of videographers a week and you’ll find them working all over town. And most locations have a handful of videographers available all of the time. But if you want to be 100 percent sure that your location will have the videographers you need, go to the location first to make sure you can rent out two or three workers. They are usually the only people working at the location.
How long does a shift last and how does it compare to other sites? This depends on your needs; in many cases, a job can be done in one day. You will also be paying overtime, but your hourly rate and the fee for food will depend on your location and your crew. For a commercial, the standard shift of 4-6 hours will last from about 2 p.m. to 5 p.m., depending on the set and the location. There are many different types of commercials and, as the name suggests, the one you plan to film is usually the most important. And when scheduling is really important, like during promos for sports contests or commercial breaks during programs that are taped on
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