If you want to do a major recording project, you’ll probably need a crew, and that crew needs to have experience editing. I prefer to shoot the video myself at home. For music videos you have to really have fun. Your goal is to be able to put the footage on a screen that looks real to you, and you have to be able to make your own choices about the music that will make the scene work for the video. For instance, if you’re shooting a commercial, you have to be able to tell the difference between what’s supposed to be music and what’s supposed to be a commercial. You have to take all the different influences and use the one that makes the most sense together.
A lot of music videos are created as one continuous piece. A lot of people don’t know what they need to do to do that and they can’t remember the sequence of things that they did when they did music. So you have to keep the pieces together and tell some story.
So in the first 10 minutes of “I’m a Grown-Up,” you’re showing him moving his head around and the camera follows him. But then he moves it to a different part of the room. I also need to tell the story in that sequence. We have to have a different sound. If I have an instrumental, I have to have a different sound. If I use my phone to play, I have to use it to tell a story. And you need someone who will let me be creative. I have to decide if a particular sound or style is going to be a great fit for me. If something goes wrong, I have to correct it pretty quickly. Then it should look fresh again. In order for it to look fresh it needs to be changed and re-visited over and over and over again and get adjusted and adjusted while it’s being shot. It may look totally different than it is now but it has to be a fresh look.
That’s what I do. Sometimes I might change something I was doing, change the lighting, and change the camera angle so you can see the way you’ve seen it before. Then for some other shots, you have to change the set-up. You have to adjust it completely, so a lot of times I have to make adjustments on the fly until it works perfectly. I try to be on time. I try to make sure everything is ready to go. I have to be quick, but also keep making sure things are
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